EV Charging Solutions for Shopping Centers
Another holiday season has arrived and it’s sure to be a welcome sight for shopping centers across the country. According to the National Retail Federation, holiday sales in November and December have averaged approximately 20 percent of total retail sales over the last five years. The figure can even be higher for some retailers. Toys, video games, appliances, and clothes are just some of the items that shoppers will soon be purchasing in droves with Christmas right around the corner. While the holiday season is expected to be profitable for shopping centers everywhere, it isn’t the only booming opportunity that awaits savvy retail business owners. By embracing the electric vehicle revolution, shopping centers can enhance customers’ experiences and contribute to a sustainable future by hosting EV charging stations.
Attract a New Customer Base
A future filled with electric vehicles is on the horizon, and retail locations everywhere need to be ready for the transition. By 2030, up to 50 percent of new car sales will be electric vehicles. As EV adoption continues to rise at a rapid pace, drivers across the country will soon be basing their shopping decisions on whether or not a location offers EV charging, providing an opportunity for locations to attract a new market of customers by filling their parking lot with charging stations.
With electric vehicle drivers utilizing mobile apps to find places to charge in their area, hosting EV charging stations can literally put a shopping center on the map for an increasing number of customers. It’s also important to note that drivers typically use Level 2 chargers for more than an hour on average, increasing the likelihood that they will spend that time browsing various retail shops at the location. The longer that a customer browses through a shopping center, the higher the chances are that they will spend additional money during their visit.
Enhance Customer Experience
With the rise of online shopping in recent years, retail businesses have been forced to get creative to entice customers to visit their stores. Think of Target locations across the country that have partnered with Starbucks. By offering one of the world’s most popular coffee brands, Target greatly enhanced its customer experience and gave shoppers another reason to choose their location instead of the competition.
EV charging stations can provide the same experience for shopping centers everywhere, particularly those with higher EV adoption already in place. Amazon and other popular e-commerce options will remain the top choice for those seeking the easiest shopping experience. However, if a shopper is also an electric vehicle driver, they will be much more likely to visit a shopping center when the customer experience is enhanced by the availability of public EV charging stations.
Add EV Charging to Your Shopping Center with ACDI Energy Services
As a division solely focusing on power through clean energy and sustainability, ACDI Energy Services is committed to making EV charging effortless for commercial environments. Much like movie theaters, hotels, and golf courses, we believe shopping centers everywhere can capitalize on booming opportunities in the EV charging space with the right tools and resources, along with a number of rebates and incentives available. That’s why we make it easy with a simple turn-key solution that drives differentiation and revenue. Contact us today to learn more about our mission to implement a North American charging station infrastructure and how you can be a part of it.